Search Engine Marketing – Adwords
- Provider
- National
Online Advertising – Pay Per Click
Pay-per-click or PPC is, in essence, online advertising. One of the most popular platforms for this is Google, but effective marketing and advertising campaigns can also be run on Yahoo, Bing and social networks such as Facebook. – Go here for more on Social Media Marketing. Another platform that has grown in popularity among advertisers is Youtube.
In this section we are going to focus on Search Engine Advertising.
How it works:
In a nutshell, you bid a set amount that you are willing to pay if someone sees your ad and clicks through to your site. This can vary from a few cents to a few hundred Rands per click, depending on the niche and competitiveness for the keywords. The more you are willing to spend per click in relation to your competition, the higher you will show up in the advertising section of the search results. This is an effective way to get leads instantly and with the right research and management, you could see a really good return on your investment.
Managing Adwords Spend:
You can manage your Adwords spend to ensure that you do not go over budget. You can decide on a maximum amount of money that you are happy to spend per day.
For more information on our Adwords services, click the visit shop button.
