Coastal Radio SA

General information

Coastal Radio SA – The Internet Station for the Next Generation

Coastal Radio SA is one of the few internet radio stations based in South Africa. Established in 2015, the station is formatted to play a variety of music from the 60’s up to the latest hits with a majority of its airtime being dedicated to special broadcasts. As noted by the name, the station's core audience consists of South Africans, but does have a significant following internationally.

Coastal Radio SA: Services we offer

Coastal Radio SA started broadcasting online in 2015 from the suburb of Bellville, Cape Town in the face of much scepticism. Within one year of broadcasting over an estimated 500 000 South Africans, young and old, had tuned into Coastal Radio SA with a number of approximately 150 000 tuning in internationally. The numbers have since grown exponentially.

Coastal Radio SA provides the following services:
• Press Release On Social Media Platforms
• Rolling Banner on Website
• Radio Advertisements
• Segment Naming Rights
• Program Naming Rights
• Pop Up Radio Broadcasts

Coastal Radio SA is also a platform for South African musicians, vocalists and entertainers. As of 2015 Coastal Radio SA has featured and interviewed over 150 different entertainers such as, Lieb Bester (Actor/Musician), Gert Van Tonder (Actor/Musician), Marga Van Rooy (Actress), Hennie Smit (Actor/Musician), Duncan Faure (International Musician), Defy Theory Band (Musicians), Huewels Fantasties (Musicians), F Off Polisie Kar (Musicians), Jack Stone Band (Musician), Maurits Lots (Musician), Andries Botha (Musician), Sam and Kalla (Musicians), Koos Kombuis (Entertainer) to name a few.
Coastal Radio SA also hosts a popular, interactive Afrikaans and English Top 20 that features new as well as established artists.

Vision: To become the Internet radio station of choice of the vast majority of listeners in South Africa and abroad.

Mission: To provide entertainment through informative programmes to a broad spectrum of listeners, keeping our listeners company in their homes or place of work, giving them joy and putting a smile on their faces.

Coastal Radio SA: Beyond the antenna

The sales of FM radios for home use have seen a vast decline over the past two decades, as many South Africans live in areas with poor reception. Auto-mobile manufacturers have noticed the trend, and new vehicles are being fitted with radios featuring Internet streaming ability. On average, radio listeners spend 30 minutes listening to the radio whilst commuting to and from work.

The research stated that FM radio has been dying over the last decade. And this is no surprise. More than half of South Africans now own a smartphone and that number is steadily increasing. The latest generation of smartphones enable easy consumption of Internet radio via apps that can be enjoyed cross-device. Additionally, a majority of new cars have built-in options to connect your smartphone to either play mp3s or stream digital.

The sound quality of analogue radio is easily eclipsed by digital, user experience of digital is better, selection more robust and tailoring of experience to taste isn’t possible via the limited spectrum of FM.

The notion of terrestrial analogue content via FM is quaint in a digital society and is reaching an inevitable end. The good news is the personalities and content can not just survive, but thrive in a much higher quality environment.

Digital provides a better experience for audiences and sheds a legacy that pushes aside quality and creativity for profit. Advertisers and technology providers will benefit here too: the modern device landscape provides a much better experience from a measurement, content serving, customization, and brand perspective.

Our listeners: 80% of our listeners are based in Sub-Saharan Africa, followed by the UK, USA, Australia, New Zealand, India, Romania, Germany, Israel, Jamaica, Dubai, Qatar, and Bahrain. We also have a following in China and Japan. Coastal Radio SA’s streaming currently exceeds 5 000 hours per week, with many listeners situated in shops, office blocks, and factories, and we get upwards of 5 000 hits per week on our website. Our social media platforms (Facebook, Instagram, Twitter, Wordpress, Linkedin) top 36 000 views per month.

Raise the profile of your business through Coastal Radio SA

Recent research found that online listeners are more receptive to advertising, have more disposable income, and are more likely to make purchases. A study by Arbitron found that 34% of South African Internet users listen to Internet radio stations, which means you have access to a wide audience when you advertise on streaming radio.

Coastal Radio SA offers affordable advertising packages, whatever the size of your business and your budget,.

In addition, the Coastal Radio SA website, www.coastalradiosa.com, offers space for advertising banners, promotional messages, and web links, offering eye-catching advertising and marketing opportunities.