Kafui Naturals

General information

Kafui Awoonor is a passionate woman who has embraced all that she is to develop Kafui Naturals. Born in Ghana, Kafui was raised in Amsterdam where she lived until she made her way to Cape Town over six years ago. Out of necessity, Kafui started making her own beauty products after realising that what was available to her in South African stores contained a lot of chemicals and preservatives. Starting with Shea Butter made in the traditional Ghanaian way that Kafui has known and loved, she went on to mix essential oils into the Butter to form her first body butter.

The natural evolution of other skincare and haircare products that now make up the product line of her eponymous brand align unwaveringly with her philosophy to create an alternative brand that enhances and celebrates the natural beauty of skin and hair. The Kafui Naturals product line has been under continuous development for over 5 years to be the brand that Kafui has envisioned – a brand completely void of unnecessary chemicals and filled with nature’s bounty. Kafui makes her products with an awareness that the natural provisions of this rich continent are more than adequate to enhance and take care of the skin and hair of people of color, and it is her hope that her brand brings this awareness.

.

Why?

While this day and age brings with it a remarkable sense of convenience, more and more people are becoming aware of the chemicals in their sources of nutrition and hair and skincare products, and are returning to a more natural way of living consequently. The natural hair and skincare movements that have burgeoned form a significant part of this move. People of color are starting to revel in the richness of their skin after centuries of oppression towards their skin. Kafui Naturals has been made knowing that the best way to maintain and enhance what you were born with is to use nothing but nature’s abundance. Kafui Naturals was developed embracing this principle, and is an excellent product line to support a natural way of hair and skincare.

The skin is the biggest organ of the body, and so the products used to nourish and strengthen it ought to be of the highest quality. As the crown of the body, hair is always in need of nourishment and strengthening, without the colorants and chemicals traditionally used. Kafui Naturals prides itself on using the best quality ingredients sourced from the rich African continent, and does away with chemicals, colorants and preservatives.

Made with mindfulness and lots of care, the majority of the products are vegan, with all of our products being cruelty-free.